Who Are We?

Soria Insurance Marketing Services is a family-owned business with offices located in Visalia and Selma, CA. We (Micaela and Lalo Soria) are a grandfather-grandaughter duo. Lalo founded the insurance portion of the company in 1982 when he first became licensed and began helping individuals with their life insurance policies. Over time, Lalo's focus slowly shifted towards the Medicare markets and in 2017, Micaela also became licensed. Understanding the difficulties of establishing a start-up business, the company has since expanded to focus not only on insurance, but on helping other small business owners with all their marketing, social media, and design needs. 

Together, we work with people of all ages and socioeconomic backgrounds. We wholeheartedly believe that there's a plan and ample opportunity available to anyone who seeks it, and we've dedicated our working lives to finding solutions that works for our clients' needs.

We pride ourselves on staying informed and up-to-date by technological standards, meeting and exceeding compliance and ethics guidelines, and in finding cost-effective solutions for our clients.